My solution is marketed toward the general outdoors enthusiast--campers, hikers, park goers. Considering the specific needs of this market, I am focusing on a product that is:
Lightweight
Portable
Extremely easy to use (considering the environment in which one would use it)
Sustainable (Not disposable. Refillable)
Modular (Maybe. I think it should have the ability to carry what you want or need.)
Attractive (of course)
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